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Writer's pictureRoyal LePage Estate Realty

What Does a REALTOR® Do?

When you think about buying or selling a home or other properties, one of the first steps is finding a REALTOR® to guide you through the process. But what exactly does a REALTOR® do? 


REALTOR® or real estate agents carry offers, counteroffers, and queries between each party. An agent will work with another agent when an offer is accepted, guiding clients through filling out paperwork. They also ensure their clients are fully aware of any requirements to complete the sale, including home inspections, moving, and important dates such as the closing.


What Does a REALTOR® Do
What Does a REALTOR® Do?

At Royal LePage Estate Realty, we believe in providing clarity and value to our clients.

Here is a breakdown of the roles and responsibilities of a REALTOR®.


Market Knowledge and Analysis

A REALTOR® has extensive knowledge of the local real estate market. They stay updated on market trends, property values, and neighbourhood statistics, which helps clients make informed decisions about buying or selling.


Strategy for Your Property

Your real estate agent will likely be very strategic about how to market your property in the right market, with the price range, so your property sells in a timely manner. Real estate agents conduct a Comparative Market Analysis (CMA) to evaluate the value of the other properties in the area. Having a real estate agent ensures buyers make a fair offer. For sellers, this means setting a competitive price to attract buyers. A REALTOR® also develops marketing plans and strategies to promote the property. This includes listing the property on multiple platforms, creating professional photos and videos, hosting open houses, and leveraging social media to reach potential buyers.


Networking

REALTORS® have a vast network of contacts, including other real estate professionals, potential buyers and sellers, mortgage brokers, home inspectors, and contractors. This network can be invaluable in finding the right property or buyer quickly and efficiently.

✨ Here are some examples of real estate agent’s network:

  • Other real estate agents

  • Potential buyers and sellers

  • Mortgage brokers

  • Home inspectors 

  • Appraisers 

  • Contractors and handymen

  • Lawyers 

  • Stagers and interior designers 


Negotiation

Negotiating the best deal is one of the most critical aspects of a REALTOR®'s job. They mediate between the buyer and seller to ensure both parties reach a satisfactory agreement. Their negotiation skills help clients get the best possible price and terms.


Handling Paperwork

Real estate transactions involve a lot of paperwork. REALTORS® ensure that all documents are completed accurately and submitted on time. This includes purchase agreements, disclosures, and other legal documents necessary for the transaction.


Guiding Through the Process

Buying or selling a home can be overwhelming. A REALTOR® guides clients through every step of the process, providing advice, answering questions, and handling any issues that arise. They offer peace of mind by ensuring everything is done correctly and efficiently.


Offering Professional Advice

Whether it’s about the best time to buy or sell, understanding market conditions, or providing tips for home improvements, REALTORS® offers expert advice tailored to each client's unique situation.


To conclude, a REALTOR® is more than just a facilitator of real estate transactions. They are trusted advisors, skilled negotiators, and knowledgeable professionals dedicated to helping clients achieve their real estate goals. At Royal LePage Estate Realty, our REALTORS® is committed to providing exceptional service and making the buying or selling process as smooth and successful as possible.


If you're looking to buy or sell a home, contact us today at Royal LePage Estate Realty! Our experienced REALTORS® are here to help you every step of the way because helping YOU is what we do®.




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